Executive & operational consulting · Saudi Arabia & GCC
We turn your company’s vision into an operating system that runs every day
We work with owners and executive teams on the part where most plans stall: structure and decision rights, ERP, finance and operations tooling, and AI that actually saves time and money.
- years implementing ERP
- 20+
- years delivering AI solutions
- 8
- operating sectors
- 6
- where we work
- KSA · GCC
The problem is rarely the strategy
Most companies know where they want to go. What is missing is the translation: who decides what, which numbers get reviewed every week, and which system records the work instead of slowing it down. Without that translation, every decision flows back to the owner, the system becomes a burden, and reporting slips to month-end.
- Every approval and every payment goes through the owner or GM
- An ERP is in place, but the real work still happens in Excel
- Financial reports arrive late and don’t inform decisions
- AI tools get piloted but never reach day-to-day operations
Services
What we do
From diagnosis to delivery. We stay until the system runs without us.
AI solutions
A unified company-wide AI setup: platform choice, governance, delivery and team training on Claude, ChatGPT, Gemini, Copilot and Canva.
- AI Transformation for Business
- AI Fundamentals Training for Companies
ERP & operations software
Odoo, Zoho and ERPNext implementation, finance and operations software selection, rescue of stalled projects, ZATCA integration.
- ERP Implementation
- Finance & Operations Software Selection
Management & executive consulting
Executive advisory, organisational design and decision rights, vision to OKRs, leadership assessment and workplace analysis.
- Executive & Operational Advisory
- Turning Vision into Operations
- Organisational Design & Decision Rights
- Leadership Interviews & Assessment
- Workplace & Organisational Health Analysis
Platforms we work with
We pick the tool for your need, and implement it properly.
ERP systems
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Odoo
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Zoho
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ERPNext
Artificial intelligence
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Claude
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ChatGPT
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Gemini
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Copilot
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Canva
Logos and trademarks shown belong to their respective owners and indicate the platforms we work with.
How we work
Four stages, each with a clear, measurable output.
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01
Diagnose
We interview leadership and teams, review the numbers and current systems, and pinpoint where time and money actually leak.
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02
Design
Structure, decision rights and performance measures (KPIs and OKRs) built around how your company works, not a template.
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03
Implement
System or tool rollout, data migration, document cycles configured, and teams trained on real work.
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04
Embed
A weekly and monthly review cadence, a clean handover to your internal team, and a post-go-live check on results.
Why Business Elite
Financial and operational expertise
Leadership experience in financial management and general management, so every operational recommendation is measured by its impact on cash flow and profitability.
Deep systems experience
Over twenty years implementing ERP. We can tell when the problem is the system and when it is the process.
Practical AI
We start from a use case with a clear return and build it into daily operations, not an isolated pilot.
Local market knowledge
ZATCA and e-invoicing requirements, and how family-owned and owner-led businesses in Saudi Arabia and the Gulf really run.
Sectors we know from the inside
SectorsE-commerce
Trading & distribution
Financial services
Services
Technology
Contracting
Leadership
Islam Sharafeldin
CEO & Partner
Twenty years implementing ERP systems, eight years delivering AI solutions inside businesses, and a leadership background as both CFO and General Manager.
Islam Sharafeldin has held two seats that rarely sit with the same person: the CFO, accountable for the numbers and the cash, and the General Manager, accountable for the entire operation. He reads financial statements like someone who has run operations, and runs operations like someone who knows what they do to the numbers.
Insights from the field
All insights20 September 2026 · 2 min read
When the owner signs everything: decision rights as a growth ceiling
Centralised decisions protect a young company, then become the biggest obstacle to its growth. How to know you’ve reached that point, and what to do.
Read article10 September 2026 · 2 min read
Where to start with AI in your company: with repetitive work, not the tool
The wrong question: which tool should we buy? The right one: what work repeats every week and eats our best people’s time?
Read article1 September 2026 · 2 min read
Why ERP implementations fail before go-live
The software is rarely the problem. Failure starts at three points that are settled weeks before go-live: process, authority and data.
Read articleLet’s start with the challenge in front of you
A first session to understand where the company stands and agree the highest-impact next step. No generic slide deck.